Summary
It would be unlikely in this lifetime to hear Jeff Clark say something like "Just do it," but the man who pioneered of one of the world's most notorious surf breaks is paddling his way into a mass- market wave that's carried other Kahuna's into fame and fortune.
Like several now famous surfers, Clark is putting his name on his own brand of surfboards as he rides the growth of the surf industry from an individualistic extreme sport to an activity that more and more people are turning to for its thrill and a quest for inner peace.See the full content of this document
Extract
Sports Retailers Target Women
"There is a mass appeal, because people want to feel that freedom in their own lives," Clark said, talking at his booth at the Action Sports Retailer exposition in San Diego, held Sept. 9-11, which drew a crowd of 18,000 including a heavy turnout from the surf industry.
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