Tim Grobaty: Super Bowl Spots Going Social in a Big Way
Press Telegram › February 01, 2011
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Summary
SUPER SPOTS: So, who do you like in Sunday's game? Pittsburgh or the Packers? Roethlisberger or Rodgers? Car-driving monkeys or the E- Trade baby? Faith Hill or Kim Kardashian? Bud or Best Buy?
It's all part of the same Super event. The athletes, the allegiances, the ads.See the full content of this document
Extract
Tim Grobaty: Super Bowl Spots Going Social in a Big Way
This year, advertisers are paying between $2.5 million and $3 million to reach the more than 100 million viewers of the Super Bowl for 30 seconds - and this year, more than ever, they're looking to go well ...
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